Agriculture is the largest source of livelihood in India, yet harsh realities continue to deprive many farmers of a decent living. Even in terrace gardening, people often struggle to grow vegetables without relying on pesticides and chemical fertilizers. Determined to find a sustainable solution that could save water, rejuvenate soil, and increase yield, Niren Shah and Mili Shah began their research in this field.
Our research journey led to the invention of the world’s first edible organic agriculture products known as “CarewayAyu”— an innovation aimed at transforming contemporary Indian farming methods to how we can grow food without harmful chemicals fertilizers and pesticides. Our mission gained momentum when Dr. Bhanubhai Patel, a world record holder in education, joined hands with us to take contemporary Indian farming methods to a new sustainable level with crops and environment friendly real organic products benefiting all types of crops, fruits and vegetables, cultivating soil, environment and humanity as a whole.
Our mission is to empower our customers by delivering highest quality plants and innovative solutions tailored to their specific needs.
Our vision is to advocates for formulators and distributors of organic crop pesticides, ensuring their participation in shaping pesticide policy.
We put people’s physical safety above all else by helping colleagues and those we interact with reach their full potential by respecting everyone, being inclusive and valuing differences.
Our approach goes beyond organic, it is always social because people are at the heart of everything we do from the fields of agriculture and forestry work together with partners from processing to trade.
Our expert team works closely with each client to offer tailored solutions that works perfectly with their unique needs in trust and innovation. Whether we're addressing urgent challenges or new opportunities, we will make sure to support our customers' success.
We are committed to build long lasting partnerships with our clients which founded on trust and collaboration in our work. We help foster a sustainable growth for our clients to contribute the industry's advancement.



Our newsletter is a mix of tips and trends, sign Up For alerts, deals, news and insights from us.